the Making of:

The simple things aren't always simple 

IN-PROGRESS.jpg

I had the idea ages ago of using hole punched circles to say things. Little dots of color little pixels, that were handmade and almost the same, but not. I thought that they would look best on black, making the color pop the hardest. So I designed a little color dot alphabet so I knew how each letter might look and how the spacings would work.

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Then I shot the alphabet on black as a test and made a mini animation. 

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The main problem was that the background had no character and shot from above I could just have made the whole thing on photoshop with a frame animation. I had wanted to get the black really flat, but it kinda made the stop frame element pointless. So I thought I should try a little tilt on it and also put the dots on some texture. The colors wouldn't pop as hard but they might be more interesting. So I tried it on wood and quite liked it.

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With the previous attempt from above everything was in focus, with the additional slight angle there was some distortion. This presented the real world touch that I was after.